Winningstar Dazzles at the 134th Canton Fair

Gathering Business Leaders, Welcoming International Guests. From October 15 to November 4, 2023, China's largest comprehensive foreign trade exhibition, known as the 'International Trade Indicator,' the Canton Fair, has arrived as scheduled. As a multinational enterprise that integrates research and development, supply chain, brand marketing, agency procurement, logistics services, and international import and export trade, Winningstar, which has deep roots in the field of international trade for over twenty years, is showcasing numerous new products at the 134th Canton Fair, stunning the audience.

Old Faces Showcase Cutting-Edge Products




The Canton Fair has always been a barometer and a compass for China's foreign trade. The 134th Canton Fair has broken through the exhibition area limit, with a total area of 1.55 million square meters across its three phases, featuring more than 4,900 participating companies for the first time. As a regular participant in the Canton Fair, Winningstar leverages this international platform to continuously enhance its brand visibility and competitiveness. Currently, Winningstar has established strong, long-term partnerships with renowned companies from regions beyond Eurasia.

Under the Winningstar umbrella, there are several international brands, including WININGSTAR, NEWVEW, and SUNAFRICA, serving over a hundred countries and regions and maintaining a network of thousands of wholesale clients. In response to market demands at home and abroad and the changing trends in China's foreign trade exports, Winningstar's participation in the Canton Fair involves both an in-person showroom to welcome visitors and an online platform to promote WININGSTAR small home appliances and NEWVEW new energy products. The company is actively engaging with a continuous stream of both new and existing customers from around the world for potential collaborations.


Winningstar Home Appliances

NEWVEW New Energy Products



Forging New Friends Overseas


In a full-force effort to expand international markets and secure orders for increased exports, the staff at Winningstar Home Appliances and New Energy Exhibition Area spared no effort. "The Canton Fair, as the platform most cherished by those in foreign trade, allows us to once again meet new and old friends from countries around the world, and we are all very excited," said Zhang Zhou, the Deputy General Manager of Winningstar's Marketing Center.


During the exhibition, there was a continuous stream of visiting customers. Winningstar welcomed business visitors from North America, Central and South America, Central Asia, Southeast Asia, Africa, and other regions worldwide. The participating business managers provided professional and patient introductions of the company and product offerings to these visitors. "Over the past few days, we have been able to add more than a dozen prospective customers each day, on average," said Zhang Zhou, Deputy General Manager of Winningstar's Marketing Center. Through further discussions, these customers expressed a growing appreciation for Winningstar's products, with many placing orders on the spot. Some also indicated their plans to visit Winningstar's headquarters in Yiwu in the near future for further discussions on potential collaborations.

Accelerating Global Expansion

As a key enterprise among Wenzhou entrepreneurs returning from overseas, Winningstar has been participating in exhibitions for many years. On one hand, this is to enhance the international image and brand value of the company on a world-class platform, thereby increasing its global influence. On the other hand, it's to showcase the allure of 'Made in China' and offer high-quality, environmentally friendly products at attractive prices to customers from all around the world, contributing to the continuous improvement of the quality of life for people worldwide.

In the future, Winningstar will steadfastly uphold its corporate vision to 'be the supply chain leader for international brands.' The company will continue to implement overseas expansion strategies that focus on gathering markets and customers, refining products for different sectors, accelerating independent innovation, and optimizing and upgrading product performance. In doing so, Winningstar is committed to contributing to the global outreach of 'Made in China.'



Post time : Oct-27-2023
China Operations Center: China • Guangzhou

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