Company Profile

Founded in 1999, Yiwu Winning Star Supply Chain Management Co., Ltd is a multinational group of company integrating R&D, supply chain, marketing, agency services and international trade. The company has been focusing on brand management, supply chain management, and Internet marketing management.


We have many international brands such as WINNINGSTAR, NEWVEW, SUNAFRICA, etc., and have our own R&D center in Shenzhen. Our company serves more than 100 countries and regions, with tens of thousands of wholesaler customers, and has cooperation with more than 4000 manufacturers in China. Adhering to the corporate mission of "To build a great team, dedicated to help customer success, and be a blessing for many people", we have won the long-term trust of our customers and maintained a sustainable and healthy development.

Since its establishment, our company has insisted on the development road of "branding, specialization and scale". People-oriented, emphasizing service, always adhering to the principle of "the pursuit of maximum customer satisfaction". Over the years, our company has persistently promoted the strategic transformation and management changes to achieve sustainable, healthy and rapid development of the enterprise. In the future, our company will continue to take "customer first, quality first, reputation first" as the tenet, strive for perfection in product quality, and treat customers with sincerity and interactive win-win. We will continue to surpass ourselves, continue to provide customers with fully functional, high quality and inexpensive products and services, to create an innovative corporate image that satisfies customers, cares for employees and is responsible for society!

WinningStar products include: home appliances (FanElectric IronExtension SocketWashing MachineWater Dispenser), Kitchen Appliances(OvenRefrigeratorAir FryerJuicer BlenderInfrared CookerMeat GrinderSandwich MakerMicrowave OvenRice CookerKettle).

WinningStar Brand have entered supermarkets in many countries around the world, includes: Angola, Mali, Côte d'Ivoire, Congo, Senegal, Chile, Ghana, Uganda, Sudan, Cameroon, South Africa, Zambia, Mozambique, Botswana, Qatar, Lebanon. 

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China Operations Center: China • Guangzhou

National service hotline

+86 159 5847 6000

+86 159 5847 6000